THE STORY BEHIND OUR NAME
TAG TEAM was conceptualized by the founders in 2011. Founders notice that parents want a more holistic way to play and bond with their children, and to get children to play and interact physically with each other rather than just immerse in computer / mobile gaming.
“Tag” is specially selected to connote the fun and joy derive from the playing the tag game when we are children. And adding a “Tag” in Facebook context also means creating a link with another person. The first word “Tag” selected for the company represents the importance of Fun and Joy derives from linking ourselves with others.
Certainly “Tag” is easily associated with laser tag, archery tag, sword tag, or kungfu tag.
As a vision, “Tag” is purposefully chosen, as it shares a similar-sounding word as “Tech”. “Tag” represents the ambition of the company to be a tech toy developer that incorporates the latest technologies or early adopter of hi-tech toys and gadgets in its game design and play.
“Team” completes the company name and underscores the importance of teamwork in this company, and the importance of teamwork in any group, unit, or organization. “Team” also accentuates the importance of leveraging on the strength of each other to overcome individual weakness and the various challenges face by the company.
Our brand mission and focus are as follows:
- Develop and build a strong team of event/team building-minded creative innovative event executives to manage the services and develop the brand, and constantly introduce innovative services and practice.
- Dedicate efforts to recruit and provide quality training to event executives and centre managers.
- Design the best game play or team building activities to meet the customers’ requirements.
- Develop, build and maintain a suite of gaming equipment incorporating the latest technological developments like IoT technologies, and Augmented and Virtual Reality.
TAG TEAM started using laser tag equipment from overseas for birthday parties in 2011, and grew the business to conducting large corporate and school events using its in-house developed gaming equipment. In 2014, TAG TEAM opened Singapore’s largest indoor laser tag centre in East Coast Park. In 2015, TAG TEAM opened the world’s 1st ninja themed gaming centre in Downtown East. In 2016, TAG TEAM launched the world’s 1st laser tag sword: RezaSword, and its Kungfu tag Vest with long and short range sensors to offer the Best Tag Gaming Experience in Singapore and the region.
TAG TEAM is very honored to be awarded Singapore Prestige Brand Award 2016 - Micro Brands in recognition of our brand quality and service to all our clients. The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao and supported by IE Singapore, IPOS and Spring Singapore. Today, SPBA continues to recognize and honor Singapore brands that have been developed and managed effectively through various branding initiatives. More information about the award can be found here.
TAG TEAM and TAG TEAM events have been featured on TV, newspaper articles, websites, technology conventions, online communities and blogs including the below.